To be able to land the job you want, experts say it’s important that you create and maintain a personal brand.
While easy to dismiss, the idea of personal branding does have real-world value for those looking to stand out from the crowd. Think about it: The most successful products typically have the strongest brand, so why wouldn’t the same be true for professionals?
A solid personal brand is one that incorporates values, motivations, reputation, conduct, strengths, and appearance. It also delivers a clear sense of what an employer could expect if you were to be hired.
A personal brand ought to be founded on what is real and genuine. When you develop your brand, you should focus on the authentic qualities that differentiate you from everybody else in the same line of work.
It’s crucial to spend time thinking about what makes you good at work and as a person. Think about your ability to lead, work in a team setting, communicate across departments, and solve problems. The more you can figure out what makes you uniquely valuable, the better positioned you are to build a strong brand.
Ultimately, a well-built brand can boost your perceived value and credibility in your industry and across your networks. A solid brand helps you clearly speak to individuals who work and interact with you.
Branding is All About Effective Communication
In the corporate world, people “buy people” all the time, and the main objective of your brand is to convey to others what they will get when they “buy” you. For instance, if your brand is built on strong analytical thinking, you will have an easier time selling yourself for technical purposes than you will for more creative purposes.
After you decide on your brand, you must actively manage it across both formal and informal marketing channels. Résumés, social media profiles, portfolio websites, emails, and even your appearance at networking events should all take your personal brand into account.
There is an obvious downside to constant management: It can be draining. To steer clear of this pitfall, ensure you have not only developed a brand that sells itself but also have built a brand that you naturally exude. It’s much easier to do when you’re just being yourself.
That being said, you may encounter challenges to your branding decisions, and it’s critical to remain strong in the face of criticism, while still being open to useful feedback. By remaining genuine, open, and focused on your branding, you will be more capable of landing a job that you want, with a company that shares your values and standards. Finding a suitable match in an employer increases your odds of long-term career satisfaction.
Let Us Help You with Your Professional Brand
At Thompson Technologies, we regularly assist job seekers in developing a personal, professional brand that helps them get the type of jobs they want. Please contact us today to find out how we can help you with your personal brand.